Portfolio
The following are a few examples of my creative vision and craftsmanship, where every project tells a unique story.
Trees
Atlanta
Oct.-Nov. 2023
Objective: Support a one-person marking team for this local environmental nonprofit to increase various marketing and fundraising efforts during a Giving Tuesday campaign.
I used archival footage from the company and curated posts across Instagram, Facebook, LinkedIn, Twitter, website blog posts, and email newsletters. Additionally, I designed graphics and created videos for use.
Results:
• Achieved high engagement with audience
• Used existing and new photos to build evergreen content pieces
• Exceeded live event registration goals
• Top four Instagram posts average a total reach of 1,375
Increased:
• Instagram total reach by 21.5% & interactions by 137.9%
• Twitter impressions by 237%
• LinkedIn reactions by 5,466%
• Facebook interactions by 73%
House of ALXNDR
May-Sept. 2023
Objective: Publish daily social media and monthly email newsletter content for local drag family, House of ALXNDR, to highlight shows, events, and activities within Atlanta's LGBTQ+ community. My responsibilities involved promptly taking charge of posting across the family's various Instagram and Facebook accounts, including those dedicated to specific shows:
🪞 MUG CHECK: ATL’s Open Stage Drag Show
Results:
• Elevated their online presence through consistent daily social media posts and monthly newsletters
• Successfully highlighted and promoted various drag shows and community events
• Fostered a stronger connection with the brand’s active following
Veil & Gentrispot
Sept. 2023
Objectives: Coordinate and support the operations of hosting a speaker panel and music showcase for both the event production and music promotion company Veil and nonprofit Gentrispot. My scope was to leverage my public relations expertise and administrative acumen to enhance the overall image, communication, and logistical aspects of the occasion. I also provided graphic design services for event flyer and social media graphic usage.
Results:
• Hosted two back-to-back events: A speaker panel to raise awareness and discourse around the impact of gentrification and a music showcase to highlight a set of rising Atlanta musicians.
• Led paid campaigns through Instagram and Facebook
• Increased social media engagement through strategic promotion to increase event visibility, attract a wider audience, and generate heightened interest in both the speaker panel and music showcase.
